How the World’s Most Popular Shopping App Is Quietly Upending Retail

June 2023

Barron’s Cover Story

Back in 2023, few U.S. retailers were taking the threat that online retailer Shein posed to their business models seriously. Barron’s was one of the first publications to caution that Ignoring the company could be a costly mistake, given that its world-eating vision put the company on a collision course with industry giants like Target, Amazon, and Walmart. Shein’s business model also opens the door for more disruption from other entrants with ties to China that are attempting to emulate Shein’s success.

Tags:

Leave a comment