Sabrina Escobar

Barron’s

In this Barron’s cover story, I write about how the significant challenges facing Target–empty shelves, skimpy staff, messy stores, and a challenging macroeconomic backdrop–have affected the retailer’s finances and share price. The article explores the investment implications of the actions Target should undertake to remedy its problems, concluding that it needs a costly, comprehensive turnaround to truly address these issues and regain its competitive footing, making it a risky bet in the short term.